Last updated: July 15, 2026
Simple Beauty respects your privacy. This Privacy Policy explains what information the Simple Beauty mobile application may access, how that information is used, where it is stored, and the choices available to you.
By using Simple Beauty, you acknowledge the practices described in this Privacy Policy.
About Simple Beauty
Simple Beauty helps users:
- Scan or enter skin-tone and shade information
- Receive estimated foundation shade matches
- Compare shades across different cosmetic brands
- Save favorite shades
- Record foundation products they already own
- Access external product, brand, retailer, and Amazon links
Information You Provide
Simple Beauty may ask you to provide a first name so the app can personalize parts of its interface.
The app may also allow you to enter or save information such as:
- Foundation brands and shade names
- Favorite foundation shades
- Products you currently own
- Manually entered shade information
- App preferences and settings
Providing this information is optional unless it is required for a particular app feature.
Information Stored on Your Device
Simple Beauty may store the following information locally on your device:
- Your first name
- Your most recent scan result
- Skin-tone color values
- Undertone and depth classifications
- Favorite shades
- Manually logged foundation products
- Theme preferences
- App settings and related preferences
This information is used to personalize the app and preserve your saved results between sessions.
Simple Beauty does not require you to create an account, and the app does not currently use a Simple Beauty cloud account to synchronize this information between devices.
Deleting the app may also remove locally stored app information, depending on your device and operating-system settings.
Face Scans and Skin-Tone Information
When you use the scan feature, Simple Beauty may analyze an image from your device’s camera or photo library to estimate characteristics such as:
- Skin-tone color value
- Undertone
- Shade depth
- Potential foundation matches
This information is used to generate shade recommendations inside the app.
Simple Beauty is designed to identify color and shade characteristics. It is not intended to identify you as an individual, authenticate your identity, or create a facial-recognition profile.
Skin-tone and shade results are estimates and should not be considered biometric identification data.
Camera Access
Simple Beauty may request permission to access your device’s camera.
Camera access is used only to:
- Capture an image for skin-tone analysis
- Generate estimated shade-match results
- Support app features that require a live camera image
Simple Beauty does not use your camera for advertising, surveillance, identity verification, or unrelated purposes.
You may disable camera access through your device settings, although doing so may prevent camera-based scanning features from working.
Photo Library Access
Simple Beauty may request permission to access photos on your device when you choose to select an existing image for shade analysis.
Photo access is used only to process the image you select. Simple Beauty does not need access to unrelated photos for shade matching.
Depending on your operating system, you may be able to grant access only to selected photos.
Photo Storage
Simple Beauty is designed to store shade results and related product information rather than personal photographs.
The app does not need to permanently save the original photo used for a shade scan in order to provide shade-matching results.
Images selected or captured for analysis may be temporarily processed by the app while the shade result is being generated.
How Information Is Used
Information handled by Simple Beauty may be used to:
- Personalize the app interface
- Generate estimated shade matches
- Display saved scan results
- Save favorite products and shades
- Maintain your app preferences
- Improve the usability of app features
- Open relevant brand, retailer, product, or Amazon pages
Simple Beauty does not use your information to make decisions concerning employment, credit, insurance, housing, medical treatment, or other eligibility determinations.
No Account Required
Simple Beauty does not require you to create an account to use its primary features.
Because no account is required, the app does not ask you to provide an account password or maintain a Simple Beauty user profile on a remote server.
No Sale of Personal Information
Simple Beauty does not sell your personal information.
Simple Beauty also does not rent your locally stored shade information, scan results, favorites, or logged foundation products to third parties.
Advertising and Tracking
Simple Beauty does not use your camera images or skin-tone results for targeted advertising.
External websites opened through the app may use their own cookies, analytics tools, advertising technologies, or tracking methods. Their practices are governed by their own privacy policies.
Third-Party Websites and Services
Simple Beauty may include links to:
- Cosmetic brand websites
- Retailer websites
- Product information pages
- Online shade finders
- Amazon search results
- Other external shopping or informational resources
When you open one of these links, you leave Simple Beauty and interact with a third-party website or application.
Simple Beauty does not control the privacy, security, availability, product listings, cookies, tracking technologies, prices, shipping terms, return policies, or business practices of third-party services.
You should review the privacy policy and terms of any external service you use.
Amazon Affiliate Disclosure
Simple Beauty may include affiliate links to Amazon.
When you tap an Amazon link and make a qualifying purchase, the developer of Simple Beauty may receive a commission at no additional cost to you.
As an Amazon Associate, we earn from qualifying purchases.
The presence of an affiliate link does not change the price you pay. Affiliate commissions may help support the development and maintenance of Simple Beauty.
Amazon Product Links
Some results may include a Find on Amazon button or similar link.
These links may open Amazon search results based on a cosmetic brand, product name, shade name, or related search term.
Simple Beauty does not guarantee that an Amazon result is the exact product or shade shown in the app. Amazon listings may be created by different sellers and may change without notice.
Before purchasing, verify:
- The product name
- The cosmetic brand
- The exact shade
- The seller
- The product condition
- The ingredients
- The shipping information
- The return and refund policy
Product availability, pricing, sellers, shade names, images, and shipping terms may change at any time.
Resetting or Deleting Your App Data
Simple Beauty includes an option to reset app data from the app’s settings menu.
Resetting app data may remove information such as:
- Your saved scan result
- Favorite shades
- Logged foundation products
- Your locally stored name
- App preferences and settings
Because this information is stored locally, Simple Beauty may not be able to recover it after it has been reset or deleted.
You may also delete locally stored information by uninstalling the app, subject to your device’s backup and restoration settings.
Data Security
Reasonable measures are used to protect information handled by Simple Beauty.
However, no device, application, storage system, or method of electronic processing is completely secure. You are responsible for maintaining the security of your device, including the use of passwords, passcodes, biometric locks, software updates, and other available security protections.
Shade-Matching Accuracy
Foundation and cosmetic shade recommendations provided by Simple Beauty are estimates.
Results may be affected by:
- Indoor or outdoor lighting
- Direct sunlight or shadows
- Camera quality and camera settings
- Photo filters or image editing
- Screen brightness and color calibration
- Skin preparation
- Product formulation
- Product oxidation
- Differences between cosmetic brands
- Changes in shade names or product lines
Simple Beauty does not guarantee that a recommended shade will be a perfect match.
Always verify the product and shade with the cosmetic brand or retailer before purchasing. When possible, test the product in person and review the seller’s return policy.
Health and Medical Disclaimer
Simple Beauty is a cosmetic shade-matching and product-reference tool.
The app does not provide medical advice, diagnosis, treatment, dermatological evaluation, or professional skincare guidance.
Shade results should not be used to identify or diagnose a health or skin condition. Consult a qualified healthcare professional or dermatologist with questions about your skin or health.
Children’s Privacy
Simple Beauty is not designed to knowingly collect personal information from children.
If the app is used by a child or younger user, a parent or legal guardian should supervise:
- Camera use
- Photo selection
- Submission of personal information
- External retailer links
- Amazon links
- Product purchases
If you believe a child has provided personal information through Simple Beauty in a manner inconsistent with this policy, contact us using the information below.
International Users
Simple Beauty may be available to users in different countries and regions.
Privacy and consumer-protection laws may vary based on your location. By using the app, you understand that locally stored information is processed on the device where the app is installed.
Third-party websites may process information in other countries according to their own privacy policies.
Changes to This Privacy Policy
This Privacy Policy may be updated periodically to reflect:
- New app features
- Changes in data-handling practices
- Changes to third-party services
- Legal or regulatory requirements
- Improvements to the explanation of our practices
When the policy is updated, the Last updated date at the top of this page will be revised.
We encourage you to review this Privacy Policy periodically.
Contact Us
For questions, concerns, or requests related to this Privacy Policy or Simple Beauty, contact:
Simple Beauty Support